
Foreigners who were actively developing the world sometimes came as far as Russia. They were fol-lowed by the appearance of international card systems in the USSR. At first, structures of
Intourist state travel agency used them to accept cards as payment. In 1958 the
American Express opened its representative office in Moscow. In three years Intourist became the first organization in the Soviet Union to accept
American Express credit cards for payment. In 1969 a similar agreement was signed with
Diners Club. After that,
VISA (Americard at that time) (1974),
EuroCard (1975) and Japan’s
JCB International (1976) appeared in the USSR.

The USSR
State Committee for Tourism signed all agreements from the Soviet side, while
VAO Intourist, which was specially founded under the
Committee, serviced plastic cards in
Beryozka hard currency stores and respective hotels through
VAO Intourservis settlement center. In 1988
Intourist became the first
VISA member in the USSR, despite the fact that it was not a banking institution.

During that period all international card settlements passed through USSR
Vneshekonombank. It be-came the first
Soviet bank, which issued
VISA cards for the Soviet national team at the 1988 summer Olympic Games in Seoul. The rival payment system immediately responded to this move. Already in 1989
Vneshekonombank issued
EuroCard gold cards. These were super-elite cards (according to PR rumors, they were intended for
Gorbachev and other high-placed officials).

Soon the circle of plastic cardholders expanded and became more open. Joint ventures and state enter-prises that had got out of the supervision of various state departments, and also associations and other commercial structures receiving revenues in convertible currency, began to open accounts with
Vneshekonombank and display interest in credit cards whose number had risen to 500 by that time. The epoch of commercial banks put an end to monopoly on the market of international cards.